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Make sales with the least friction & highest transformation + impact as possible.
Businesses that adopt these ethical principles build a more loyal customer base & scale with integrity.
Invite flow states + aligned actions into your life & business by designing optimal conditions.
The customer’s journey is the intentional creation of offers that’ll help your audience experience transformation. From “I just discovered this is a problem” to “I’ve been on this path for many years”, you can be there for them every step of the way. The idea is to meet them where they are, budget- & commitment-wise, with products + services you’re excited to deliver.
If you’ve grown your team, a new element has emerged in your business – culture. As the founder, you’re modeling + shaping the work culture through your leadership. When done authentically, designing our business around humane values won’t sacrifice our team’s creativity or productivity, it’ll enhance it.
In business, like in yoga, we’re always seeking a dynamic balance between effort (strength) & surrender (flexibility). As we move into more complex phases of growth + impact (asana), we need to adapt our activities to keep finding grace & flow. I like to use Ken Wilber’s 4 quadrant model to group them into dimensions / perspectives.
Our patriarchal culture has a way to make us believe there’s a certain way, a better way, to look, behave, & want. Is it even possible to build a business without conforming to the social media platforms’ algorithms that were created by power- & money-hungry men?
As we integrate each level of Maslow’s pyramid of needs, we organize our societies in more complex & loving ways. Thus, as we collectively move towards self-realization, the way our businesses are structured + function is changing in ways that reflect how we experience the world.
Growing a business is no small feat & our role as the CEO is to create self-sustaining growth. When we start building momentum, the most magical things start happening – it’s easier to scale, our impact + reach increase exponentially, & we find more joy in living our purpose.
It’s no coincidence that the new year inspires us to set fresh goals for the year ahead – Quarter 1 is just starting, Capricorn season spurs us on & days are lengthening again in the Northern hemisphere. The hype has caught on for a good reason ;) But how can we know the difference between our soul’s path & external influence? After all, we live in this world & we’re influenced by new ideas.
The secret to a thriving business is to design one that’s fulfilling + designed around your lifestyle. With fulfillment, we make sure it’s aligned with our soul’s purpose & the lifestyle part makes it harmonious, not too stressful.
To find such fulfillment + balance, there are 3 pillars that one must create in any business: initiative, expansion & meaning. When these 3 are present, they create the perfect conditions for flow + synchronicity to happen ✨
Business is really about building trust in relationships, thus heartfelt + timely replies to our (potential) customers’ messages will go a long way. Here are 6 ways you can leverage the same message for multiple people.
The amount of money we make & have shapes our quality of life & the impact our business makes. It doesn’t define our intrinsic value but how we use it does reflect our moral values. The following books have helped me embrace saving money, learn how to budget, reframe my worth, define my priorities & find peace with my choices.
Hiring a freelancer or for a permanent position has relatively high stakes – you’ll dedicate your time & money into onboarding them, you hope the quality of their work will meet (or surpass) your standards & they need to integrate well within your current team dynamic + culture. No pressure!
If you’re consciously & consistently marketing your business + offers, you’ll eventually want to know where you’re being the most efficient in your efforts. The answer resides in your key performance indicators (KPIs). The key is to track them consistently – & make this process as easy as possible.
As healers, life coaches & light workers, our business isn’t just a business – it’s a vehicle for our spiritual journey. As everything + everyone in our life teaches us & reflects parts of us, business also becomes inseparable from our life experiences.
A lot of our lives operate within cycles & I’ve found it useful to apply the same view to creativity – if anything, it helps me understand how to best work with my creative rhythms, find peace when I need to surrender & double down on it when inspiration strikes, because I know it’ll be transient.
Whether you’re at the helm of a public Facebook group, a lively Instagram account or a paid coaching group, your community will thrive + flourish if you pay attention & personalize their individual experiences.
It might seem impossible, especially as your community grows – but there are many ways to unearth the trends + preferences of your tribe using technology.
As we’re closing another year & preparing for a bright new one, it’s the perfect time to reflect, take stock & do a retrospective. Take the time to shine a light on the past 12 months, reveal opportunities for growth & gain wisdom as you integrate the lessons.
Money conversations often spark a myriad of emotions: passion, shame, desire, envy.. It’s undeniable that whoever controls money has power. Whether you have access to little or lots of money, the question is: are you allocating it in a way that contributes to the fulfillment of your deepest dreams & desires?