The Ayurvedic Map to Growing Your Business

The secret to a thriving business is to design one that’s fulfilling + designed around your lifestyle. With fulfillment, we make sure it’s aligned with our soul’s purpose & the lifestyle part makes it harmonious, not too stressful. This is the most sustainable way to be motivated by our work while also having a life outside of it where we can rest, pursue other interests & find inspiration.

To find such fulfillment + balance, there are 3 pillars that one must create in any business: initiative, expansion & meaning. When these 3 are present, they create the perfect conditions for flow + synchronicity to happen ✨

Initiative

Similar to the vata dosha in ayurveda, initiative can be in excess (too many ideas, scatteredness) or in deficit (lack of inspiration). There are many ways to approach this – you can:

1. Seek out new creative influences, go on artist dates, try something new unrelated to work.

2. Just try something already! Pick an idea, commit to it for 1-2 weeks & see if that gives you energy / momentum.

3. Journal, reflect, take some time to know yourself honestly again.

Expansion

Growth is like the pitta dosha – we want a healthy medium between too little & too much so that our work is sustainable & we don’t burn out or get bored. Here are some ways to do this:

1. Increase your reach – share your content on multiple platforms, get featured, run ads.

2. Scale your operations, hire team members, simplify your product suite, write standard operating procedures (SOP), create one-to-many offers (group classes, digital products, write a book, etc.).

3. Stay grounded by tuning into your body, booking a massage, spending time in nature & connecting with loved ones.

Meaning

For a truly meaningful + prosperous business, we need the element of depth (kapha dosha) – why do we do all this, beyond the financial gain? Why is this your mission? Without depth, a business’ expansion will grow unchecked & become a heavy endeavor (financially, physically, mentally, emotionally & spiritually). Here’s how to prevent that:

1. Stay informed about the world’s great issues & remember that you’re part of the solution with your business – your intentions matter & you do have an impact.

2. Recognize that you’re always evolving, so check in periodically & ask yourself whether you’re still enjoying what you’re doing & who you’re doing it with.

3. Be genuinely generous by donating your time or a portion of your profits to causes that matter to you.

Flow + synchronicity

When the 3 pillars stand tall & are strong, we create the perfect conditions for the divine to intervene. Just like in ayurveda, each business’ constitution (or dosha blend) is different – keep your business’ essence pure & you’ll see it take on a life of its own.

As the CEO of your business, any healing, embodiment or mindset work you do will be transmitted to your team, your outreach & the opportunities you’ll attract. When you act from the premise that we’re all interconnected, competition falls away & we instantly raise our vibration.

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Now I want to know:

Which dosha is strongest in your business? What are you doing to bring it into balance?
Let me know in the comments below!

Marie xo